- Note time of day/day of week
- Time: 1:28 pm
- Date: December 26. 2018
- Note who is shopping where you are (who do you think is the target market?)
- For all gender but mostly females shop
- Around age 16-55
- Does the store claim to be something specific? (fair trade, organic, handmade, luxury, cheap, vegan)
- How are the mannequins assembled?
- On or next to the table in front of the store
- A few by the open space table
- What do their advertisements look like?
- Summer related advertisements
- Black and white advertisements
- What is the pace of the store? Can you detect a rhythm? How busy is it?
- Busy during late days (before lunch) and afternoons
- Less people during around lunch
- Busy with a line up of around 3 rows of 6-8 people each (excluding the one that just accompanying such as children or friends)
- What smells do you detect? Are they specifically identifiable?
- Clean, no smell
- Occasionally light vanilla mix with lavender or cinnamon
- What colors do you see? Textures? (Think – principles and elements of design).
- Store: White mostly (walls within and outside) with red text (for store name)
- Clothes: mix of colour, leather, cotton, polyester
- What can you hear? Music? What type? Close your eyes and listen. Write down what you hear. Is it loud, calm, etc.
- What is the predominate material in the store? Concrete? Brick? Glass? Asphalt? Wood?
- Wood, concrete, brick (Depending where)
- Take photos of the store and the mannequins or clothing as well for the blog post.
- Review the brand’s online presence (social media, online shopping store). What are prices like? Do they seem to match the product’s quality?
- Not overly pricey
- A well-known store around the world
- Quality of clothing match the price
- Large website divided into different continent and countries with different languages
- Check the label of one of the clothing items. Look into where the clothing is made and see if you can find any information on their factories.
- Cotton T-Shirt
- COMPTEX BANGLADESH LIMITED
- Vulta, Rupgonj, 1460, Narayangonj
- # of workers: 3001-3500
- FARIHA KNIT TEX LTD
- Westmasdair Road, Enayetnagar, Fatullah, 1400, Narayangong
- # of workers: 5001-5500
- KNIT CONCERN LTD
- 62 Water Works Road, Godnail, 1400, Narayanganj
- # of workers: 3501-4000
fashion & social change 