Investigation on Louis Vuitton

May 26th, 2019, Sunday, Yorkdale

Louis Vuitton (LV) is a French fashion house and luxury retail company founded in 1854 by Louis Vuitton now the owner is the LVMH(LVMH Moët Hennessy – Louis Vuitton SE). The brand sells luxury fashion items, such as handbag, scarf, clothing item etc.

This brand is targeting higher social status.

However, Louis Vuitton has been marked as D-level, which means the brand has started to take sustainability into account. Still, a lot more can be done.

Things they did about climate-change

Is at least 50% of the electricity used by the brand (company) generated from renewable resources, such as wind or solar energy? LVMH (brand owner of Louis Vuitton) communicates to take the actions to reduce its consumption of fossil fuels and to increase its consumption of renewable energies. The renewable energy’s share in the Group’s energy mix increased from 1% to more than 22% since 2013.

LVMH implements several measures to reduce greenhouse gas emissions, such as the implementation of energy efficiency measures and the set-up of a carbon fund.

Things they did about environmental policy

The brand designed the Gaia Monogram Cerise handbags by using only vegetable-tanned leather.
It sticks to the code of conduct as well as recycling within their packing system
Louis Vuitton has several repair workshops to enable after-sales services to customers.

Also, Louis Vuitton had partnered with UNICEF in 2016 to support children in need.

Image result for Louis Vuitton's Mannequins — **Louis Vuitton’s Mannequins**

The mannequins of Louis Vuitton uses cup to be the head with the classic pattern of the bag, which is different the mannequins we usually see, they shows the style and fashion value of the Louis Vuitton.

About the store

Smell- when I step in the store, I can smell the smell of leather.
Sound- The store is kind of quiet, with low volvme of the background music with no any lyrics.
Look- The store is full of brown and khahi colour, with a little bit of yellow and gold, to make the store look advanced and fashionable.
Texture- most of fabric they used in product is leather, gives a hard and smooth look.
predominate material- the store uses a lot of glass and wood to build the store, and display their product well.
Sellers- people are nice and patient here.
The pace- Louis Vuitton is picking up the pace with its expansion in Canada. In the store, people are waiting the seller to serve, including try on the product also check-out.
The rhythm- from the window(where to place the advertisement and mannequins) to the store

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Online prefrences

The prices are the same with the “physical” store. After researching online that the cost of making product is much more cheaper than after the product become Luois Vuitton’s. The price seem to not match the product’s quality.