Note time of day/day of week: May 26th, 2019
Jimmy Choo claims to be a premium luxury brand. The product range is mainly focused on women aged between 17 and over. There are no mannequins in the store, shoes are beautifully displayed in the cases.
- What do their advertisements look like?
Jimmy Choo usually picks good-shaped models to be their brand ambassadors and there is one similarity in several commercials is, women who wear Jimmy Choo appear to be more confident and attractive. The heels work as a yonic symbol that makes one gain more glamour as a woman.

- Impression of Store
The whole store runs at a slow pace. There are no more than 10 customers at the store at one time. It tends to be calm at the store. Beautiful melodies of light music, the brisk pace of hearty, of a kind of vitality. No strong smell can be detected but there is some fragrance which is included in their product range. Leather is the predominant material of Jimmy Choo. The color of the product in Jimmy Choo varies. The texture contains slight variations in leathers and exotic skins for the type of natural leathers.

- What are prices like? Do they seem to match the product’s quality?
The price range of Jimmy Choo is between 600 CAD to 3000 CAD. Generally, the price of the products from a luxury brand specifies high-quality, but mostly it is determined by the brand name, history and status in the market. Jimmy Choo shoes are not for “daily walk”, it is for special occasions. Also, people who afford to purchase Jimmy Choo must afford the fast-pace depreciation for each walk.
- Customers’ Review
Most reviews show that customers are satisfied with their purchase and love the design, even though it is quite expensive but totally worth it. There are also some reviews said that Jimmy Choo best fits the occasion of professional meetings or conferences and also in parties. The leather quality is also what being praised.
Jimmy Choo communicates its shoes and accessories are all made in Europe and in particular Italy. Jimmy Choo implements several measures to reduce climate emissions, such as energy efficiency measures. Also, Jimmy Choo mentions ensuring that all of the sourcing of materials is done in a way that limits the impact on biodiversity and animal welfare.
Jimmy Choo definitely provides good service and the sales there are well-trained. They patiently help you find your size and give you tips. Water with the brand logo is also provided while customers are waiting.