Zara

Note time of day/day of week

Note who is shopping where you are (who do you think is the target market?)

Women customers when we at woman section in Zara (of course, the store also contains men and kids sections)
Mostly 18-40 ages

Does the store claim to be something specific? (fair trade, organic, handmade, luxury,cheap, vegan)

It is known as a Spanish fashion and fast trend store. It claims it is environmentally friendly.

How are the mannequins assembled?

There are always three mannequins represent at the front of the store. They have assembled the latest trend of the clothing line.
The pose of the models represents freedom and the different skin tone also shows the acceptation to different races.

What do their advertisements look like?

The company relies on the shop window, and spend less on advertising on TV and billboard. But, it also advertises on the media, if you go to certain websites, it pops up.

What is the pace of the store? Can you detect a rhythm? How busy is it?

During the weekdays, the population of visitors are constantly low.
During the weekends, the population of visitors are higher than the population in weekdays. Furthermore, usually around 3 pm on the weekends, it is the busiest.

What smells do you detect? Are they specifically identifiable?

What colors do you see? Textures? (Think – principles and elements of design).

BEIGE, BLACK, BLUE, BROWN, ECRU, GREEN, GREY, METALLIC, ORANGE, OTHERS, PINK, PRINTED, RED, WHITE, YELLOW
The texture is rough, shiny and silk-like
The products are made by sustainable raw materials such as Ecologically Grown cotton, TENCEL lyocell or recycled fibers.

What can you hear? Music? What type? Close your eyes and listen. Write down what you hear. Is it loud, calm, etc.

What is the predominate material in the store? Concrete? Brick? Glass? Asphalt? Wood?

Grass, wood, concrete
Constructed and designed by U.S. Green Building Council that contains a leadership in Energy and Environmental Design LEED certification. All the stores are eco-friendly.

Take photos of the store and the mannequins or clothing as well for the blog post.

Review the brand’s online presence (social media, online shopping store). What areprices like? Do they seem to match the product’s quality?

Their price is overly expensive to the product’s quality when it compares to the same product’s quality in another place.

Check the label of one of the clothing items. Look into where the clothing is made and see if you can find any information on their factories.

Using Ecologically Grown Cotton certified by the Organic Content Standards (OCS), and the Better Cotton from the Better Cotton Initiative (BCI).
Sustainably grown European linen production from the European Confederation of Linen and Hemp (CELC).
57% of the production facilities are located nearby Spain, Portugal, Turkey and Morocco.
More than 1800 suppliers in over 7000 factories.
Zara works with different organizations to protect workers’ labour rights and to care for the environment. Refers to Zara.com.

Published by Karina Chen Fang