The body shop

Over the weekend I visited one of the thousand cosmetic chains that have taken over North America. From the comforting smells of fruit and citrus and the bright colors used on their packaging on your way into the store you are engulfed into the world of hair gels and hand creams but of course with the smallest intention to buy anything to later see yourself leaving with no arms to spare!

when I entered the store the majority of the shoppers were females, although females gravitate towards these specific type of stores it was obvious that the target market was intended to be aimed at both male and females. Despite the fact that most of its products are created to appeal to the female eye. The brand has a strong basis and stands behinds its values and claims that 1, they are completely against animal testing, 2, they support community trade, 3, defend human rights, 4, protecting the planet with their all natural products. The Body Shops products are not high end and luxury but they are still a bit on the pricey side of cosmetics and skin care products. The pace of the store is usually very calm never really hectic not many people travel throughout the store at a time.

At first you are bombarded with pleasant smells of all kinds from sweet citrus to yummy fruits to settling smells of mahogany and wood, just a little bit of everything for everyone. colors of all kinds throughout the store compliment it’s inviting presence and mood. The white shelving in the store brings the vibrant colors of the products out towards the costumers. If you listen closely you can hear upbeat and fun music, its not that loud though, just enough to set a positive vibe throughout the store. If there is a main material used in the store for storage and display you’d notice a lot of wood tables and shelves used for decoration and to hold up the products.

The majority of the products that are sold in store are brought in and made in France, then the merchandise is shipped out to all the companies stores across the world. Unlike every other store, this one doesn’t have mannequins to show off their products to the costumers ironically because there’s nothing to put on the mannequins!